It looks we have another mass-market ARG states side. Over the weekend, a JJ Abrams / Bad Robot branded trailer ran with the new Transformers movie. The cover name of the project is “Cloverfield,” but that is most certainly not the film’s name. The trailer follows a group of party-goers around New York (cinema verite-style) until a bunch of explosions start tearing apart the city. There is a growing vibe that this game is to promote a HP Lovecraft-based project.

So far we have a few sites (in-game & commentary):

• Ethan Haas Was Right
• Ethan Hass Was Wrong
• 1-18-08
• Ain’t It Cool News
• Joystiq
• Cinematical
• Ufiction Forums

Fun stuff so far. I hope Abrams takes this to the level of The Lost Expirience and we get some significant real-world cross-over. If you get through the material (find spoilers somewhere else lazy ones), you’ll learn that August 1st is a big day. Interesting.

This entry was posted on Sunday, July 8th, 2007 at 2:20 pm and is filed under alternate reality games, appropriative games. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.